Jonni Armani
Dynamic Marketing Professional specializing in AI Integration, e-commerce specializing, Digital Strategy, and growing businesses with cutting edge LLMs and AI Agents
About Me
A summary of my core competencies and professional drive.
A multimedia marketing professional with over 15 years of experience driving measurable business growth through strategic content creation and digital optimization. Throughout my career, I've had the privilege of helping companies achieve significant milestones—from contributing to a $90 million acquisition to generating $70,000 in e-commerce sales within six months. I'm excited to bring my proven expertise to your organization and would love to discuss how my core competencies align with your team's objectives.
My Top 3 Professional Strengths
1. Content Creation & Strategic Marketing
15+ years of proven success in multimedia content development
I specialize in creating compelling videos, photography, and social media campaigns that drive real business results. My content strategy expertise helped companies like Sunpro achieve a $90 million acquisition. Currently at JLS Remodeling, I'm increasing engagement and showcasing their craftsmanship through authentic storytelling that builds long-term customer trust and retention.
- Video production and photography
- Social media campaign development
- Brand storytelling and customer engagement
- Long-term relationship building
2. E-commerce Optimization & SEO
Data-driven approach to digital sales growth
As Head of E-commerce at Outboard Marine, I generated $70,000 in sales within six months through strategic optimization of product visuals, listings, and marketing tactics. I leverage SEO best practices and analytics to ensure every initiative delivers measurable, quantifiable results.
- E-commerce platform optimization
- SEO strategy and implementation
- Product marketing and visual merchandising
- Performance analytics and ROI tracking
3. Brand Development & Multimedia Production
High-end content creation for premium brand positioning
I excel at elevating brands through cohesive visual storytelling and strategic messaging. My portfolio includes high-end video production for prestigious clients like Bern's Steakhouse and comprehensive campaign execution for Motorworks Brewing and Blue Tangerine Media. I consistently deliver multimedia content that drives brand visibility and establishes market trust.
- Premium video and multimedia production
- Brand positioning and messaging strategy
- Full-scale campaign development and execution
- Visual identity and cohesive brand storytelling
Core Skills
A visual breakdown of my key areas of expertise. This section lists my primary focuses of my professional skill set, showcasing a strong foundation in marketing supplemented by deep technical and AI capabilities.
Career Timeline
An overview of my professional journey.
Mar 2025 – Current
Social Media Content Creator
JLS Remodeling Services
- Optimized content using advanced SEO strategies, significantly improving visibility and search rankings.
- Designed marketing print materials, graphics, logos, and website layouts.
- Captured and edited video content with integrated graphics and audio.
- Managed multiple design projects, ensuring timely delivery and strict adherence to brand guidelines.
- Achieved measurable sales within 5 months.
Sep 2022 – Feb 2025
Content Creator
Sunpro
- Collaborated directly with the CEO and Product Manager at an Inc. 5000 recognized fast-growing company, contributing to key marketing initiatives.
- Produced and edited high-quality video, photo, and audio content utilizing Apple Final Cut Pro, Adobe Lightroom, and Adobe Photoshop.
- Created impactful advertising assets and edited safety and instructional videos, significantly enhancing the customer experience.
- Developed diverse media content, including detailed DIY installation manuals and inspirational client videos, driving engagement.
- Generated effective marketing collateral such as flyers and blog entries, meticulously aligned with overarching company strategy.
- Leveraged expertise in video production and editing to effectively support and execute strategic marketing initiatives.
Jan 2022 – Jun 2022
Marketing Director
Motorworks Brewing
- Designed and developed responsive e-commerce websites, enhancing online sales and customer accessibility.
- Operated DJI drones for captivating multimedia projects, expanding brand reach and visual storytelling capabilities.
- Created and optimized YouTube content, meticulously analyzing analytics to significantly enhance SEO performance and viewer engagement.
- Proficiently utilized Adobe Lightroom for photography and Apple Final Cut Pro for professional video editing.
- Evaluated and formulated comprehensive marketing strategies, coordinating efforts across diverse digital and traditional platforms.
- Conducted in-depth market research on demand and competition, informing strategic business decisions.
- Integrated VIP and OpenTable reservation systems into websites, streamlining customer booking processes.
- Collaborated effectively with the sales team to develop competitive pricing strategies balancing customer satisfaction with profit maximization.
- Managed marketing budgets, meticulously tracking expenditures and forecasting ROI to ensure financial health.
- Compiled detailed product offerings and managed targeted advertising campaigns to significantly enhance brand positioning.
Dec 2016 – Jul 2021
Digital Marketing Director
Blue Tangerine Media
- Developed highly engaging content for AOF across blogs, social media, and email channels for the "Top Chefs in Portland" promotional campaign.
- Implemented comprehensive digital marketing strategies focused on boosting brand visibility and driving substantial sales growth.
- Coordinated seamlessly with external partners for effective management of marketing campaigns and diverse sales channels.
- Compiled detailed performance reports, providing critical data to guide strategic executive decisions in marketing initiatives.
- Performed continuous market research to remain informed on industry trends and competitor positioning.
- Forged strategic alliances with key influencers, retailers, and dining establishments for expanded market reach.
- Managed website content updates, including product listings, pricing adjustments, imagery, and descriptive copy, ensuring accuracy and appeal.
- Collaborated effectively with the customer service team to resolve inquiries related to customer merchandise, enhancing satisfaction.
Accomplishments & Publications
Highlights of my professional recognition and published work.
FEATURED IN
Elle Decor Magazine
April 16th, 2019
PUBLISHED IN
Boise Lifestyle Publications
PUBLISHED IN
Meridian Lifestyle Publications
RECOGNITION
High Customer Satisfaction
Consistently Maintained